Madonna is the Greatest Sex Symbol

Pop superstar Madonna has topped a Canadian paper's list of the 50 greatest sex symbols.

The Toronto Sun says it gave Madonna the top spot as an "acknowledgment of her extraordinary aptitude for using sex to provoke and promote."

"While others have been sexier, none has been more cunning in needling and nudging popular tastes to their own commercial gain," it added.

The 'Material Girl' singer also recently displaced Britney Spears as the world's highest paid female singer.

American actress Marilyn Monroe came in second while legendary singer Elvis Presley was third. Academy Award-winning actress Sophia Loren took the fourth position followed by The Beatles.

Toronto Sun's Top 10:

1. Madonna
2. Marilyn Monroe
3. Elvis Presley
4. Sophia Loren
5. The Beatles
6. Brad Pitt
7. Mick Jagger
8. Brigitte Bardot
9. Farrah Fawcett
10. Robert Redford.